It has been awhile since i have done an income report. In fact the last report that I did was in February. After much thought and consideration I decided that instead of a monthly income report it would be better to do a mid-year and end of year report.
Breaking up the reports to twice a year allows me to really give more insight into what has worked and what has not worked out so well. I want to be able to present you all with as much information as possible so that you are able to put it into action immediately.
The Beginning of the Year
During the early part of the year I saw a ton of success with my Ultimate Fitness Tracker printable and had the bright idea to create a service based business designing for other bloggers.
I had no clue how much work would be involved when it came to offering services to others. All the communications back and forth took up quite a bit of time not to mention the actual design.
Around February I realized that this was not at all what I wanted. I began working for myself because I actually wanted to be present in my life not tied to my desk. It was clear that something had to change and a service based business model was not my cup of tea.
I stopped promoting my custom design business and would accept a few clients here and there but nothing like I did in the beginning.
As of today I am no longer designing for others. From Janurary 1st – June 9th the design business made: $1,519.67
Passive Income the Game Changer
I didn’t just abruptly stop doing custom design. I eased out of it slowly as I began learning about passive income. Right around the time that I had decided that a service based business was not my cup of tea I discovered Pat Flynn of Smart Passive Income.
Passive income isn’t a new concept to me I just didn’t know how to incorporate it into my blog. Pat Flynn’s podcasts opened my eyes to a wealth of information and possibilities.
It was time to create my own passive income stream. After the extreme success of the Ultimate Fitness Tracker (which was free at the time) I decided another printable may be the perfect product. I spent weeks researching to come up with the perfect product to launch this new chapter in my business.
I settled on a planner. I was in numerous planner groups, I love organization and I love planners. It was sure to be a win!
The It’s A Lifestyle Planner took me 2 weeks to create and launched on March 2nd 2015. I was scared and excited all at the same time. The questions raced through my head: Would anyone buy this? Did I just waste 2 weeks of my time? Is it priced correctly?
I made my first sale with in the first hour!
I began to regularly see income from my planner but it still wasn’t at a point that I could totally stop doing the little bit of design work I was still accepting. The It’s A Lifestyle Planner made $238.33 in its first month.
The second month rolled around and it had made less than the first. So I knew it was time to start thinking of another product that wouldn’t be so seasonal. Planners usually peak at the start of the year and sales start to go down toward the middle. The It’s A Lifestyle Planner made $116.80 in its second month.
Although I wasn’t getting rich I was building up a passive income stream. I knew that there was no time to get discouraged and it was time to start thinking about product #2. Instead of creating the next product I decided to begin charging for the Ultimate Fitness Planner. It had already proven to be popular and brought in good traffic. So on May 11th the Ultimate Fitness tracker went from free to paid. It brought in $252 for the month of May.
Now with two products under my belt I was ready for a 3rd to really bump up the income and set me free. The SMART Weight Loss Planner was created on May 25th! I promoted it like crazy and even paid for promoted pins. For the 5 days it was up in May it brought in $252.
At that point I knew things were going to look up! The moral of all of that is to keep going don’t stop if your first product isn’t necessarily a shining success. Every little bit helps. Keep on pushing forward.
June is when my sales shot up and I could finally walk away fully from the service based end of my business. June sales of all of my products totaled $1932.45 with the introduction of the bundle and the affiliate program.
All printable sales from March-June
As a side note I use Send Owl to sale all of my printables.
Transforming My Blogging Strategy
The blog has been doing well overall but I had felt like I had been spinning my wheels when it came to my content. I was trying out all different types of post trying to figure out which ones resonated with my readers.
Finally it hit me that I needed to stop all the madness and go straight to the source. I decided to send out a survey to all the people that read my blog and ask them what type of content they wanted to see on the blog.
This was an eye opening experience. I could finally stop guessing and start writing exactly what my readers wanted. Knowing what my readers wanted from me allowed me to have laser focus and to stop wasting time on content that wasn’t going to interest them.
I immediately saw my pageviews and subsequent ad revenue go up. I am now blogging 3 times a week Sunday, Monday and Tuesday. I use the rest of the week to promote content, brainstorm new products and just relax.
If you haven’t surveyed your readers I suggest that you do this TODAY!
Tools I am Currently Using
Each of these tools has made my life so much easier as I have made the transition to blogging full time.
Send Owl – to sell digital and physical products
Co Schedule – to schedule and organize all of my content
Co Schedule Headline Analyzer – to get the perfect blog post headline every time
Mail Chimp – houses my email list and has all the features I need to manage my list
Photoshop Elements – I create all of my printables in there so much easier than actual photoshop but with tons of the same features. Also a ton cheaper.
The blog is the hub of all of my income from the design services that I offered on the custom design page to the printables that I sale. I run my entire business from this one blog.
|Printable Sales||$ 238.33||$ 116.80||$ 475.04||$ 1,932.45|
|Custom Design||$ 95.00||$ 35.00||$ 160.00||$ 195.00|
|Private Sales (sponsred post + ads)||$ –||$ –||$ 175.00||$ –|
|Google (youtube+ads)||$ 317.51||$ 359.65||$ 267.78||$ 273.20|
|BlogHer (sponosred post+ads)||$ 86.61||$ 333.95||$ 101.36||$ 401.90|
|Markerly||$ 30.00||$ –||$ –||$ –|
|Social Fabric||$ 450.00||$ 450.00||$ –||$ –|
|Moms Affilate||$ 111.00||$ 100.00||$ 289.50||$ –|
|Link Vehicle||$ 26.00||$ –||$ –||$ –|
|Clever Girls Collective||$ –||$ –||$ 285.00||$ 175.00|
|Lijit||$ –||$ –||$ 55.03||$ 60.25|
|TapInlfuence||$ –||$ –||$ 482.14||$ 357.14|
|Mamavation||$ –||$ –||$ –||$ 300.00|
|TOTAL||$ 1,354.45||$ 1,395.40||$ 2,290.85||$ 3,694.94|
Mid Year Total Income (from January to June) : $12,132.65
Passive income played a major role in my income jump. I also did quite a few more sponsored post mostly because my son had surgery and I needed to pay for it so I accepted more sponsored opps then I would normally accept.
My goal is to only do 4 sponsored blog post a month. Overall things have been going well.
If you feel like throwing in the towel DON’T!
Traffic Report (pageviews)
|Change from previous month||+3982||-5235||-9059||+49474|
First and foremost I want to thank everyone that has linked to Fitness Fashionista. As bloggers you know that backlinks are important. They help to build your authority as well as open you up to new readers. I believe that the links that I have received from others have played a large part in my pageviews.
Here are the bloggers that have linked to this site this year so far. THANK YOU![left]
Nummy for my Tummy[/left] [right]
The majority of my traffic for all months comes from Pinterest, Facebook and my Email List. I have come to the conclusion that I pretty much suck at Twitter so I don’t spend any time attempting to make it work. I have found focusing my attention on the sites that I have success in is the best use of my time.
Highlights and Takeaways
- Listen to Pat Flynn Smart Passive Income podcast.
- Survey your readers and find out what they want from you and your site.
- Use that information to focus your blog content and to create a product.
- Don’t give up even if your first product or service flops.
- Thank and recognize bloggers who link and share you content, we can’t do this alone.
Do you do a review of your blog/business during the middle of the year? Have a questions leave it below!