NOTE: This post is apart of a series. You can now find all post in the series here.
My first year in business was filled with many a sleepless night which you can read about in my first post in this series. However, during those long nights I spent a lot of it listening to podcast.
Today I am going to share with you the epic podcast episodes that transformed my business and helped me refocus and really start to make things happen.
First let me explain how I listen to podcast. I created a Listen. Learn. Execute. worksheet that I use to keep track of what I am listening to, the takeaways and how I am going to implement the things that I learned. This helps me keep things all in order and I don’t have to spend hours hunting down that one podcast that I listened to weeks ago.
Now I listen to way more podcast than this but the 10 podcast episodes below really helped change my mindset and gave me so many ideas and actionable tips that I could implement to really start to get things off the ground. Nothing works overnight but I am definitely starting to see the difference.
Smart Passive Income
SPI 117: Broke on a Friends Couch to Successful Entrepreneur with Dwight Peters of BackersHub
Takeaways: Anything worth having is worth working for so never give up. Creating something successful will take perseverance and the ability to keep pushing through. Let your audience tell you what they need from you.
Listening to this podcast I better understood tailoring things to your audiences pain points. I began to examine what was keeping my readers up at night and that is where the idea to send out a survey came in. Instead of just offering them things you think they might need ask them what they need. Once I asked things really started to shift.
SPI 122: From Teachers to Totally Rocking it Online Shane and Jocelyn Sams Share their Success Story
Takeaways: Digital products are where it’s at and can bring in a significant return with little to no overhead. Actual proof that you can make money outside of the make money online niche as well as not having to offer a service.
Things really began to click after listening to this podcast. At the time I was trying to figure out how to get away from a service based business model so the information came right on time. The couple in this podcast were making a full time income totally off of their digital products. They also gave me real hope that you didn’t have to talk about making money online to make money online. I began working on my digital products shortly after listening to the podcast.
I also took away the idea of giving tons of value for free before trying to get people to buy things from you. I created tons of free printables for people so they could get familiar with the quality of my work.
SPI 143: Actionable Email Marketing Strategies and How to get 3x Revenue Using Your Autoresponder with Steve Chou
Takeaways: Setting up an autoresponder is not enough you have to let your personality shine.
Before this I was sending out pretty standard weekly email update that just went out every single time I had a new post. There was much personality in them. However after listening to Steve Chou’s advice I realized the importance of storytelling and the infusion of you personality in the emails. Steve says that the product is important but the person selling the product is more important.
Now every Sunday I sit down and write out a personal message to my email list that goes out on Monday. I talk about some struggle or success I am having and give them something they can focus on each week as well to overcome certain obstacles. It is really paying off I have actually gotten a lot more interaction from my list in the form of emails, purchases and click over to the site. I took this one step further and created a facebook group and invited people on my list to join now I have established many personal relationships with my list and I love it.
SPI 169: How Nathan Chan Built a 6 Figure Digital Magazine and the Marketing Strategies We Can All Use
Takeaways: There is real power in instagram. It is all about how you use it and approach it.
Let’s just put this out there I pretty much sucked at Instagram. I am still a little clueless when it comes to Instagram but this podcast really help me understand the power of a consistent instagram strategy. I was posting any old thing on instagram and not really understanding why my following wasn’t growing. After this podcast I started researching hashtags and then really thinking about what I post and how I tag it so that people find it. My account has really started to grow (it isn’t a lot but more than before).
I still need to be more consistent but that is my plan moving forward.
SPI 078: Rapid Audience Building For Accelerated Hypergrowth (From Scratch) Landing Pages and Conversion Optimization
Takeaways: Lead magnets don’t have to be overly complicated. Choose something easy to digest and put to use.
I needed to hear this one for sure. I felt energized after listening to this episode and went right to work coming up with a plan. I already had a lead magnet that I wanted to use but had figured out how I would position it or what to do with the landing page.
This particular episode really helped me to gain some clarity and give me things I could actually do right then. Here were some of the tips that really stuck out. Create a resource guide optin page with a list of tools or resources for your audience (no more than about 5 things on the list). Lead magnet should be short and quick. Create a custom 404 with an optin page.
Here was the lead magnet that I created immediately after listening to that podcast.
My Wife Quit Her Job
070: Crazy Simple Business Ideas That Actually Make a lot of Money with Lars Hundley
Takeaways: Always be thinking outside the box. Little things add up so multiple income streams are key.
This was a bit of an odd ball podcast but it made me really start to think creatively. The biggest thing that I took away and decided to focus on was diversifying my income streams. Lars talks about all the different crazy businesses he started but all of them made money. So I all those little streams can flow right into a bigger pot.
After this podcast I sat down and listed multiple income streams that I could use to make money. I had spent most of the year focusing on having one thing that brought in everything. It was pretty clear after this podcast to not put all my eggs in one basket and let the money flow in from all around. I currently have 8 different streams of income not including my disability. I have ads, affiliate sales, sponsored content, selective custom design, digital products on etsy, digital products on this site and I create designs and shop them in different facebook groups.
052: How Carole Rains Leverages Pinterest to Drive Sales to Her Rustic Furniture Store
Takeaways: Don’t sleep on Pinterest. Pinterest is a search engine and keywords are important.
I was killing it on Pinterest already when I listened to this but I knew it was only because of that one post that went viral. I wanted a better chance that my other content was spread like the Ultimate Fitness Tracker. So when I listened to this podcast I learned the importance of keywords. Pinterest is a massive search engine and you have to make sure that all of your descriptions and profile are filled with relevant keywords.
After this I also began to pin more. Carole talks about pinning 8-10 pins per day and following bigger pinners for really good content to pin. I have employed both of those strategies and Pinterest is still my #1 referrer.
038: How Sam Franklin Created a 7 Figure Digital Stationery Company From His College Dorm
Takeaways: It is important to get the word out by reaching out to influencers and publications.
It was great to listen to someone that was in more of a design based business. I learned how important it was to connect with other people that could help you promote your products and get you exposure to their audiences. Sam reached out to different publications and niche sites in his niche. I created a list of bloggers that had audiences that would use my products.
Once my list was created I reached out to each of the bloggers personally and gauged their interest in sharing my printables with their readers as well as becoming a member of my affiliate program. I knew that I was unable to pay them upfront but wanted to incentivize them promoting my product to their readers. It has been a tremendous success. I currently have over 20 affiliates.
FS085: How to Reverse Engineer Massively Sharable Content
Takeaway: Don’t reinvent the wheel. Find out what is working and put your own spin on it.
This has to be one of my all time favorite podcast. I am a big fan of reverse engineering just about everything. I actually used reverse engineering to teach myself web design. For some strange reason it never occurred to me to do it with content.
The first thing that I did after listening to this podcast was create and account with BuzzSumo and start searching all the big players in my niche. I was able to see all of there most popular post and then I began to see the similarities in the different popular post. Having this information has been eye opening because now I know the type of post within my niche that get shared the most.
I have definitely seen more social shares employing this technique. I plan to really ramp it up for 2016 and dig in much deeper to the research.
FS125: How do you Know What Content to Create
Takeaways: Dig deeper and find what is popular and answer the questions others may not.
This episode give so many actionable tips it is insane. It is actually the first place I learned about BuzzSumo. They talk about how to research for topics to write on by using not only your own most popular post but Amazon books in your niche. I never would have thought to do this. So basically you go to a popular book in your niche and you read the 3 star reviews and see what the book was lacking and start taking notes on common things people wished were included in the book. You take this information and you answer those questions. This right here is pure genius.
What I did instead of just going to Amazon. I went to popular blogs in my niche and I looked for the recurring questions people were asking in the comment section and started a running list of ideas to right on. I could basically pick up where other bloggers left off.
I have learned so much in my first year in business and I am constantly listening to podcast and reading articles to take in and apply as much of the information to this blog as I can. I know lots of people that spend a great deal of time learning but no time actually acting. Don’t do this. I actively learn 1 thing at a time and then put it immediately into action.
If you plan to work through listening to these podcast I suggest you listen to one right your own takeaways and actions to take. Then go and actually implement them. Once you have implemented them then go to podcast and rinse and repeat.
I briefly touched on BuzzSumo in this post but next up I will be talking about the Tools of the Trade and all of the tools that I use to help me work smarter and do more with less.
What are some of your favorite podcasts and episodes?