NOTE: This post is apart of a series. You can now find all post in the series here.
On August 26th I decided that I was working entirely to hard to make this crazy blogging business work. It was clear I needed to rethink my content creation strategy because I was starting to feel burned out. Burn out is especially common if you are updating your blog often. At this point I was updating about 3 times a week and only promoting 1 of those post for the entire week leaving the other post to kind of just get lost in the shuffle.
I kept noticing that people were coming to my site for only a few post and that got me thinking “Why write 3 times a week if no one is going to read it?” . So I did what any good blogger does I googled how many times should I post a week.
Of course the answers were all over the board but then I stumbled upon this post from Derek Halpern of Social Triggers ” The 80/20 Rule for Building a Blog Audience” it hit me I needed to change my strategy.
After reading the post it was clear I needed to write less and promote more. I spent the next couple of weeks creating my master plan. What I decided to do was write all of the rest of my content for the year. I did it in batches that way all I had to do was schedule it and then focus solely on promotion and writing any sponsored post that may have come up.
At this point I also realized that posting 3x times a week was just too much and wouldn’t allow for enough time to promote before another article would post. I began posting once a week on Monday (my highest traffic day).
The results were incredible and freed me up to work on building up the products in my shop since I didn’t have to worry about updating my blog. I began to see new post get much more traction than when I was posting 3 times per week. Increased traffic meant increased sales!
If you have been feeling burned out and discouraged that people aren’t discovering all of your content you may want to give this a try. Here is what I did to find out what content people were drawn to on my site and the best day to schedule my posts. You will need a Google Analytics account.
How to Find Your Most Popular Content
Log into your Google Analytics Account
On the left hand side click on Behavior >Site Content > All Pages
You will see your content listed from the most popular to the least popular. Go through and write down the types of post that you see that are the post popular (e.g. recipe, list post, challenge, giveaway).
Now you know the types of post that your audience wants to see. But when should you post this awesome content?
How to Find Your Best Day to Post
Scroll back to the top and click on Customization > New Custom Report
We have to create a custom report to show our highest traffic days. Name the report anything you would like and then let add the metrics.
Select Add Metric > User > Pageviews
Directly under that is Dimension Drill Downs
Select > Add Dimension > Time > Day of Week Name
Then Click Save
Your report is now on your screen with your most popular day first and your least popular day last within the date range you have chosen.
You now have everything you need. You know the type of content your audience wants and the days that they come to your site. Now it is time to brainstorm post ideas and add them to your editorial calendar on your most popular days.
What Did I Do with My Extra Time
- Redesigned my entire site (myself)
- Created alternate pinnable images for all of my most popular content
- Created 10 new products
- Redid all the images on the site (all 200+ post) so they would have a consistent look and feel
- Created next years strategy and game plan
- Promoted! Promoted! Promoted!
If you give it a try I would love to hear how it works out for you. How many times do you post now? What could you accomplish if you had more time?